What's in a name??

Now that we’ve decided to start a branding company, we had to come up with a name.  And we’re sure you’d understand what an uphill task that is.  Two factors contributed to the selection of the company’s name: (1) Sayeed’s IT experience and (2) extensive research.  Let us explain…

All IT projects began with a “design”, be it functional specification design, technical design, or business process design.  In other words, a “design” is the basis of everything, and everything begins with a “design”.

Any creative thought is followed by a “design”, whether it be strategic solutions, creative solutions or even something very routine.  Likewise, a solution to any problem takes the shape of a “design”.  “Design” is a fully-loaded word, which is all-encompassing and gives shape to thoughts and ideas.  Closer to home, “design” is the cornerstone of a branding business.

Furthermore, “design” is a very generic term, and that gave us the flexibility to potentially branch out into new streams of business in future (say, fashion designing, interior designing, campaign designing, you name it!).

So, we’d narrowed down to “design” and we consider ourselves “designers”.  BUT….”Designers” did not have a “wow” factor.  After numerous iterations, we came up with “D’Signers”, where the “D” stands for “design” and we, as “signers”, affirm that design.  You may want to re-read the previous sentence...

So, we now had “D’Signers”, but it wasn’t good enough.  We wanted to emphasize on the all-encompassing nature of “design”.  Hence came “360”, which represents a full circle and covers the horizontals and verticals of all businesses and industries.

Drumroll……we now have a name….D’Signers 360.

Creating a logo based on the name happened very quickly.  We wanted elements of black and white, and also wanted to add colors.  So, we had the letters in black and white and included colored dots that represent our different service offerings.

Second drumroll……we now have a name and a logo!