We don’t need no thought control

In an earlier post “A Thoughtful Tagline”, we gave a sneak peek into the meaning of our tagline.  Now, get ready for a deep dive…

The credit for coming up with this tagline goes to the company’s COO – Imran, who drew inspiration from “The Wall”, a 1979 rock opera by Pink Floyd.

“We don’t need no thought control” encapsulates everything that is at the core of our business.  Everything in life stems from inspiration in one form or another.  Michelangelo said “In every block of marble, I see a statue as plain as though it stood before me, shaped and perfect in attitude and action.  I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it“.  We thought it would be good if we include caricatures of people who inspire us.  So, from left to right, we have Piyush Pandey, Mark Zuckerberg, Charlie Chaplin, Steve Jobs and David Ogilvy.  And here’s why they are so special….

·                    Piyush Pandey: Often referred to as the Godfather of Indian Advertising, Piyush Pandey is the Executive Chairman and National Creative Director of Ogilvy & Mather India.  Piyush Pandey has won over 600 awards for advertising globally and his major ad campaigns include Cadbury Dairy Milk’s “Kuch khaas hai”, Asian Paints’ “Har ghar kuch kehta hai”, and Kinetic Luna’s “Chal meri Luna”.  In addition, Piyush Pandey spearheaded the Incredible India campaigns and was the lyricist of the patriotic song “Mile sure mera tumhara”.

·                    Mark Zuckerberg: At the helm of the smoking-hot social networking site Facebook, Mark Zuckerberg’s life resembles a movie script.  Initially launched as a “photo address book”, Facebook now has more than 800 million users, and helps people connect with long-lost buddies and distant family.  Mark Zuckerberg, at age 27, has a personal net worth of $17.5 billion and TIME Magazine named him Person of the Year in 2010.  The very fact that most of you are reading this blog through your Facebook account is testimony to Mark Zuckerberg’s achievement.

·                    Charlie Chaplin: A day without laughter is a day wasted.  This is as simple as it gets, and this was Charlie Chaplin’s philosophy.  A superstar of the silent-film era, Charlie Chaplin entertained audiences with his mime, slapstick and visual comic talent.  Charlie Chaplin was always in pursuit of improvisation and perfectionism and was a very demanding filmmaker.  People still fondly remember his iconic character in Little Tramp.

·                    Steve Jobs: The charismatic pioneer of the Apple revolution, Steve Jobs took personal computing to a whole new level with the iPods, the iPhones, the iPads and the Macs.  A demanding perfectionist and trendsetter, Steve Jobs revolutionized not one, but several industries such as computing, telecommunications, music and movies.  Steve Jobs believed in selling dreams, not products and urged everyone to stay hungry and stay foolish.  He said “when you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it.  You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back”.

·                    David Ogilvy: Proclaimed by TIME magazine as the most sought-after wizard in the advertising industry, David Ogilvy was the Chairman of Ogilvy & Mather, a leading advertising agency based in Manhattan.  Some of his famous advertising campaigns were for Dove, Rolls-Royce, Shell, Schweppes, American Express, Gillette, Kraft, Mattel, Nestle and Unilever.  Ogilvy believed that the best way to get new clients was to do exceptional work for existing clients.  David Ogilvy said, “the best ideas come as jokes; make your thinking as funny as possible”.

So, go ahead and unleash your creativity.  You, like us, don’t need no thought control !!!